ARTICLE TO READ AND LEARN FROM
Rich Man, Poor Man
By Richard Russell
money entails a lot more than predicting which way the stock or bond markets are heading or trying to figure which stock or
fund will double over the next few years. For the great majority of investors, making money requires a plan, self-discipline,
and desire. I say "for the great majority of people," because if you're a Steven Spielberg or a Bill Gates you
don't have to know about the Dow or the markets or about yields or price/earnings ratios. You're a phenomenon in your
own field, and you're going to make big money as a by-product of your talent and ability. But this kind of genius is rare.
For the average investor, you and me, we're not geniuses so we have to
have a financial plan. In view of this, I offer below a few rules and a few thoughts on investing that we must be aware of
if we are serious about making money.
I. The Power
Rule 1: Compounding.
One of the most important lessons for living in the modern world is that to survive you've got to have money. But to live
(survive) happily, you must have love, health (mental and physical), freedom, intellectual stimulation -- and money. When
I taught my kids about money, the first thing I taught them was the use of the "money bible." What's the money
bible? Simple, it's a volume of the compounding interest tables.
Compounding is the royal road to riches. Compounding is the safe road, the sure road,
and fortunately anybody can do it. To compound successfully you need the following: perseverance in order to keep you firmly
on the savings path. You need intelligence in order to understand what you are doing and why. You need knowledge of the mathematical
tables in order to comprehend the amazing rewards that will come to you if you faithfully follow the compounding road. And,
of course, you need time, time to allow the power of compounding to work for you. Remember, compounding only works through
But there are two catches in the compounding
process. The first is obvious -- compounding may involve sacrifice (you can't spend it and still save it). Second, compounding
is boring -- b-o-r-i-n-g. Or I should say it's boring until (after seven or eight years) the money starts to pour in.
Then, believe me, compounding becomes very interesting. In fact, it becomes downright fascinating!
In order to emphasize the power of compounding, I am including the following extraordinary
study, courtesy of Market Logic, of Ft. Lauderdale, FL 33306.
this study we assume that investor B opens an IRA at age 19. For seven consecutive periods he puts $2,000 into his IRA at
an average growth rate of 10% (7% interest plus growth). After seven years this fellow makes NO MORE contributions -- he's
A second investor, A, makes no contributions
until age 26 (this is the age when investor B was finished with his contributions). Then A continues faithfully to contribute
$2,000 every year until he's 65 (at the same theoretical 10% rate).
Now study the incredible results. B, who made his contributions earlier and who made only seven contributions,
ends up with MORE money than A, who made 40 contributions but at a LATER TIME. The difference in the two is that B had seven
more early years of compounding than A. Those seven early years were worth more than all of A's 33 additional contributions.
This is a study that I suggest you show to your kids. It's a study I've
lived by, and I can tell you, "It works." You can work your compounding with muni-bonds, with a good money market
fund, with T-bills, or say with five-year T-notes.
2: Don't Lose Money. This may sound naive, but believe me it isn't. If you want to be wealthy, you must not
lose money; or I should say, you must not lose BIG money. Absurd rule, silly rule? Maybe, but MOST PEOPLE LOSE MONEY in disastrous
investments, gambling, rotten business deals, greed, poor timing. Yes, after almost five decades of investing and talking
to investors, I can tell you that most people definitely DO lose money, lose big-time -- in the stock market, in options and
futures, in real estate, in bad loans, in mindless gambling, and in their own businesses.
Rule 3: Rich Man, Poor Man. In the investment
world the wealthy investor has one major advantage over the little guy, the stock market amateur, and the neophyte trader.
The advantage that the wealthy investor enjoys is that HE DOESN'T NEED THE MARKETS. I can't begin to tell you what
a difference that makes, both in one's mental attitude and in the way one actually handles one's money.
The wealthy investor doesn't need the markets, because he already
has all the income he needs. He has money coming in via bonds, T-bills, money-market funds, stocks, and real estate.
In other words, the wealthy investor never feels pressured to "make money" in the market.
The wealthy investor tends to be an expert on values. When bonds are cheap
and bond yields are irresistibly high, he buys bonds. When stocks are on the bargain table and stock yields are attractive,
he buys stocks. When real estate is a great value, he buys real estate. When great art or fine jewelry or gold is on the "giveaway"
table, he buys art or diamonds or gold. In other words, the wealthy investor puts his money where the great values are.
And if no outstanding values are available, the wealthy investors waits.
He can afford to wait. He has money coming in daily, weekly, monthly. The wealthy investor knows what he is looking for, and
he doesn't mind waiting months or even years for his next investment (they call that patience).
But what about the little guy? This fellow always feels pressured to "make money."
And in return he's always pressuring the market to "do something" for him. But sadly, the market isn't interested.
When the little guy isn't buying stocks offering 1% or 2% yields, he's off to Las Vegas or Atlantic City trying to
beat the house at roulette. Or he's spending 20 bucks a week on lottery tickets, or he's "investing" in
some crackpot scheme that his neighbor told him about (in strictest confidence, of course).
And because the little guy is trying to force the market to do something for him, he's
a guaranteed loser. The little guy doesn't understand values, so he constantly overpays. He doesn't comprehend the
power of compounding, and he doesn't understand money. He's never heard the adage, "He who understands interest,
earns it. He who doesn't understand interest, pays it." The little guy is the typical American, and he's deeply
The little guy is in hock up to his ears. As a
result, he's always sweating -- sweating to make payments on his house, his refrigerator, his car, or his lawn mower.
He's impatient, and he feels perpetually put upon. He tells himself that he has to make money -- fast. And he dreams of
those "big, juicy mega-bucks." In the end, the little guy wastes his money in the market, or he loses his money
gambling, or he dribbles it away on senseless schemes. In short, this "money-nerd" spends his life dashing up the
financial down escalator.
But here's the ironic part
of it. If, from the beginning, the little guy had adopted a strict policy of never spending more than he made, if he had taken
his extra savings and compounded it in intelligent, income-producing securities, then in due time he'd have money coming
in daily, weekly, monthly, just like the rich man. The little guy would have become a financial winner, instead of a pathetic
Rule 4: Values. The
only time the average investor should stray outside the basic compounding system is when a given market offers outstanding
value. I judge an investment to be a great value when it offers (a) safety, (b) an attractive return, and (c) a good chance
of appreciating in price. At all other times, the compounding route is safer and probably a lot more profitable, at least
in the long run.
TIME: Here's something they won't tell you at your local brokerage
office or in the "How to Beat the Market" books. All investing and speculation is basically an exercise in attempting
to beat time.
"Russell, what are you talking about?"
Just what I said -- when you try to pick the winning stock or when you try to sell out near the top of a bull
market or when you try in-and-out trading, you may not realize it but what you're doing is trying to beat time.
Time is the single most valuable asset you can ever have in your investment
arsenal. The problem is that none of us has enough of it.
let's indulge in a bit of fantasy. Let's say you have 200 years to live, 200 years in which to invest. Here's
what you could do. You could buy $20,000 worth of municipal bonds yielding, say, 5.5%.
At 5.5% money doubles in 13 years. So here's your plan: each time your money doubles you
add another $10,000. So at the end of 13 years you have $40,000 plus the $10,000 you've added, meaning that at the end
of 13 years you have $50,000.
At the end of the next 13
years you have $100,000, you add $10,000, and then you have $110,000. You reinvest it all in 5.5% munis, and at the end of
the next 13 years you have $220,000 and you add $10,000, making it $230,000.
At the end of the next 13 years you have $460,000 and you add $10,000, making it $470,000.
In 200 years there are 15.3 doubles. You do the math. By the end of the 200th
year you wouldn't know what to do with all your money. It would be coming out of your ears. And all with minimum risk.
So with enough time, you would be rich -- guaranteed. You wouldn't have
to waste any time picking the right stock or the right group or the right mutual fund. You would just compound your way to
riches, using your greatest asset: time.
one problem: in the real world you're not going to live 200 years. But if you start young enough or if you start your
kids early, you or they might have anywhere from 30 to 60 years of time ahead of you.
Because most people have run out of time, they spend endless hours and nervous energy trying to beat
time, which, by the way, is really what investing is all about. Pick a stock that advances from 3 to 100, and if you've
put enough money in that stock you'll have beaten time. Or join a company that gives you a million options, and your option
moves up from 3 to 25 and again you've beaten time.
about this real example of beating time. John Walter joined AT&T, but after nine short months he was out of a job. The
complaint was that Walter "lacked intellectual leadership." Walter got $26 million for that little stint in a severance
package. That's what you call really beating time. Of course, a few of us might have another word for it -- and for AT&T.
It's human nature to be optimistic. It's human nature to hope. Furthermore, hope is a component of a healthy state
of mind. Hope is the opposite of negativity. Negativity in life can lead to anger, disappointment, and depression. After all,
if the world is a negative place, what's the point of living in it? To be negative is to be anti-life.
Ironically, it doesn't work that way in the stock market. In the stock
market hope is a hindrence, not a help. Once you take a position in a stock, you obviously want that stock to advance. But
if the stock you bought is a real value, and you bought it right, you should be content to sit with that stock in the knowledge
that over time its value will out without your help, without your hoping.
So in the case of this stock, you have value on your side -- and all you need is patience. In the end, your
patience will pay off with a higher price for your stock. Hope shouldn't play any part in this process. You don't
need hope, because you bought the stock when it was a great value, and you bought it at the right time.
Any time you find yourself hoping in this business, the odds are that you
are on the wrong path -- or that you did something stupid that should be corrected.
Unfortunately, hope is a money-loser in the investment business. This is counterintuitive but true.
Hope will keep you riding a stock that is headed down. Hope will keep you from taking a small loss and, instead, allow that
small loss to develop into a large loss.
In the stock market
hope gets in the way of reality, hope gets in the way of common sense. One of the first rules in investing is "don't
take the big loss." In order to do that, you've got to be willing to take a small loss.
If the stock market turns bearish, and you're staying put with your whole position,
and you're HOPING that what you see is not really happening -- then welcome to poverty city. In this situation, all your
hoping isn't going to save you or make you a penny. In fact, in this situation hope is the devil that bids you to sit
-- while your portfolio of stocks goes down the drain.
the investing business my suggestion is that you avoid hope. Forget the siren, hope; instead, embrace cold, clear reality.
A few days ago a young subscriber asked me, "Russell,
you've been dealing with the markets since the late 1940s. This is a strange question, but what is the most important
lesson you've learned in all that time?"
have to think too long. I told him, "The most important lesson I've learned comes from something Freud said. He said,
'Thinking is rehearsing.' What Freud meant was that thinking is no substitute for acting. In this world, in investing,
in any field, there is no substitute for taking action."
brings up another story which illustrates the same theme. J.P. Morgan was "Master of the Universe" back in the 1920s.
One day a young man came up to Morgan and said, "Mr. Morgan, I'm sorry to bother you, but I own some stocks that
have been acting poorly, and I'm very anxious about these stocks. In fact worrying about those stocks is starting to ruin
my health. Yet, I still like the stocks. It's a terrible dilemma. What do you think I should do, sir?"
Without hesitating Morgan said, "Young man, sell to the sleeping point."
The lesson is the same. There's no substitute for acting. In the business
of investing or the business of life, thinking is not going to do it for you. Thinking is just rehearsing. You must learn
That's the single most important lesson that
I've learned in this business.
Again, and I've
written about this episode before, a very wealthy and successful investor once said to me, "Russell, do you know why stockbrokers never become rich in this business?"
I confessed that I didn't know. He explained, "They don't get
rich because they never believe their own bullshit."
it's the same lesson. If you want to make money (or get rich) in a bull market, thinking and talking isn't going to
do it. You've got to buy stocks. Brokers never do that. Do you know one broker who has?
A painful lesson: Back in 1991 when we had a perfect opportunity, we could have ended
Saddam Hussein's career, and we could have done it with ease. But those in command, for political reasons, didn't
want to face the adverse publicity of taking additional US casualties. So we stopped short, and Saddam was home free. We were
afraid to act. And now we're dealing with that failure to act with another and messier war.
In my own life many of the mistakes I've made have come because I forgot or ignored
the "acting lesson." Thinking is rehearsing, and I was rehearsing instead of acting. Bad marriages, bad investments,
lost opportunities, bad business decisions -- all made worse because we fail for any number of reasons to act.
The reasons to act are almost always better than the reasons you can think
up not to act. If you, my dear readers, can understand the meaning of what is expressed in this one sentence, then believe
me, you've learned a most valuable lesson. It's a lesson that has saved my life many times. And I mean literally,
it's a lesson that has saved my life.